I always loved to watch her, and all the funny faces she was making in the mirror. Rihanna: My lifelong obsession with makeup started with watching my mom put her makeup on. TIME: What’s your earliest memory of beauty? (It launched with 40 shades of foundation and an ad campaign featuring a diverse array of models.) Now that Fenty Beauty has been named one of TIME‘s 25 Best Inventions of 2017, we caught up with its superstar creator to talk about how and why she’s building a beauty empire, and what’s in store for the future. Rihanna’s make-up line, Fenty Beauty, has garnered rave reviews since its launch in September, both for its quality-to-affordability ratio and its emphasis on inclusivity.
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